Projects
Planning Phase
Momento M8 Product Launch
I led the end-to-end launch of a new 4-tiered product system, a strategic initiative that spanned packaging design, website user experience, and retail marketing. My responsibilities included designing a packaging system to visually communicate value, conducting the UX research and design to build its web presence, and executing the site deployment. The project culminated in the creation of a successful point-of-purchase display adopted by major retailers like Best Buy across North America.
3D Animation/ Product Visualization
A collection of projects I have done showcasing my skills in 3D modeling/ animation, as well as how I integrated these into my workflow to help my stakeholders visualize designs and expedite cross-team decision-making
Momento App Design
After I created the Momento brand guidelines I decided to redesign the new application for our camera to better match the style and feel of the new brand.
Momento M7 Wi-Fi Product Launch
An overview of the launch of our new product, the M7 Wi-Fi. This product launch was a solo undertaking and a great example of my ability to tackle large-scale projects self-sufficiently.
SEMA Tradeshow Booth Design
The Specialty Equipment Market Association Tradeshow in Vegas is a massive event in the Fall of 2023. This project is a great example of my ability to work across multiple teams and mediums of design, connect abstract ideas & goals, and execute them in a way that achieves impactful results.
Moon Bean Coffee
Moon Bean Coffee was a conceptual branding project for a coffee house. This project exemplifies my ability to visualize and execute brand redesigns, as well as identify client needs and help position their business for success.
