Marketing . Print . Retail

SEMA Booth Design

Designed a high-impact tradeshow booth for SEMA, transforming brand and product storytelling into a bold, immersive physical experience. Built to capture attention, drive engagement, and stand out on a crowded show floor.

Led the redesign of Strivve’s web experience to better communicate a complex product ecosystem and evolving value proposition. The proLed the design and execution of a tradeshow booth for the SEMA Show, creating a cohesive physical brand experience that showcased products and attracted attention on a highly competitive show floor. The project combined environmental design, branding, and product storytelling across a large-scale installation.ject focused on aligning product marketing, UX, and visual design into a cohesive digital presence that could scale with the business.

Scope

Design tradeshow booth
Print design
3D visualization

The team

2x Designers
5x Key stakeholders
5x Department buy-in

Deliverables

Booth layout design
Large format print files
3D visualization of booth

My contribution

Layout design
Visual design
Quality assurance

Key Tools

Photoshop
Illustrator

Year

2023

Design a booth that stands out in one of the most competitive tradeshow environments, where thousands of exhibitors compete for attention and engagement. The experience needed to quickly communicate value, draw foot traffic, and support meaningful interactions with potential customers.

High-traffic, highly competitive event environment
Limited physical space requiring efficient layout planning
Need to balance product display, branding, and interaction zones
Tight timelines tied to event deadlines
Coordination across multiple teams and production vendors

Concept Development & Goal Alignment

Defined booth objectives, key messaging, and success criteria to ensure the design supported both brand awareness and engagement.

Spatial Planning & Experience Design

Designed layout and flow to maximize visibility, guide foot traffic, and create intuitive interaction points within the booth.

Visual Design & Branding Integration

Developed bold, high-impact visuals and signage to communicate value quickly and stand out in a crowded environment.

3D Visualization & Pre-Production

Created 3D renders to visualize the space, align stakeholders, and refine the design before fabrication.

Production & Execution

Collaborated with vendors and internal teams to bring the booth to life, ensuring quality, consistency, and on-site readiness.

Delivered a visually impactful booth that stood out on a crowded show floor
Increased engagement through clear layout and strong visual hierarchy
Effectively showcased products in a real-world, interactive environment
Strengthened brand presence at a major industry event
Enabled cross-team alignment from concept through execution

This project highlighted the importance of designing for attention and clarity in high-noise environments. At tradeshows, success depends on how quickly you can communicate value and draw people in.

It also reinforced the role of spatial design as storytelling—where layout, visuals, and interaction all work together to create a memorable brand experience.

I can help your business by designing a: Website, digital product, design system, brand/identity, marketing strategy, or print projects.‍
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Currently based in Seattle, WA - available for remote hybrid Product Designer roles

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